The intricacies of writing, blogging and reporting for different clients

So far, we’ve spoken a lot about content creation for website development. While this area forms a major part of the digital transformation business trends, organisations, academics, free lance journalists and students, still use the written word in their particular areas of industry or career pathway. This post will focus on how Scribbly Guru can provide its service to ensure that articles – whether written for magazines or newspapers, business reports, white papers, leisure or professional blogs and academic reports are written and / or edited with the same professional focus as website content. 

Deadlines can be a killer!

For most writers, particularly those who are employed through a magazine or newspaper, deadlines are par for the course. It is a way of life for most content creators to work within the parameters of a deadline. Scribbly Guru expects to work within deadlines provided by its clients. There must be a time frame within which a commissioned job is required to be submitted – from a first draft to the final version. However, at Scribbly Guru, a tight deadline does not come at the expense of good content creation or editing. Working against time can sometimes be the push that writers need, providing they’ve already mastered the art of creating great content in a short space of time. 

With the advent of the internet, article and report writers can more readily develop content because of the plethora of information at their fingertips from which to draw. This also holds true for students at learning institutions who use the internet as a primary source of information. However, having the information or data is only one element of the process, knowing how to integrate and structure it into a piece of writing that will capture an audience, is a whole other ballgame. Generally, readers’ attention span is short so the content must be concise and to the point – this holds true regardless of whether the writing is an article on carnivals around the world or a university term paper on quantum physics. 

The essence of blogging

According to Wikipedia, “The term “weblog” was coined by Jorn Barger on December 17, 1997. The short form, “blog”, was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May 1999.” Regardless of its origin, blogging was born out of the need of people to express their views on the worldwide web – a place where their views and opinions could be read by thousands of people across the globe. Blogging is an activity that is available to everyone and it is a relatively inexpensive and available means of expression. 

For the professional blogger, the art of blogging carries with it a very different meaning and purpose. For these persons, blogging allows them to be influencers and in many cases has the potential to make money i.e. it’s more than just writing content. A professional blogger will likely have and run their own website with the specific purpose of drawing a target audience of people who believe what you believe and using their blogs to provide value to that audience, grow their audience and create interesting content on a regular basis to keep their audience coming back. This is where Scribbly Guru comes in – we can take the pressure out of frequent content writing so that clients can focus on running their website, developing a good marketing strategy for their blog or coming up with visuals to make their pages more enticing. We can work with you so you won’t have to. Leave the writing to us! 
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Writing for an Academic

An academic paper falls on the other side of the spectrum of blogging or writing for social media or commentary. An academic paper is based on evidence and not opinion. It aims to provide its readers with an idea or a solution and it is therefore constructed as an ‘informed argument’ if you will. Academic papers are also ‘full’ papers in the vicinity of 5,000 or more words. The elements of an academic paper are also differently constructed than say an article for a newspaper column or a term paper for a university undergraduate. 

While our work at Scribbly Guru is focused on content development, editing and proofreading, we work with Academics in the review and construction of their papers to ensure that the elements are all in place for its final purpose. The Academic may be writing for a conference or a white paper for policy development. In our own experience preparing presentations for various stakeholders and working with presenters from across the globe, we at ScribblyGuru can provide the expertise that Academics need to cut down on their formatting, proofreading and editing time so they can focus on the components of their delivery. Taking the pressure off you is one of our major objectives. 

Embrace and understand your limitations

Have you ever written a blog, website content or an article and it just feel flat or received little to no feedback? I’m sure it made you question where you had gone wrong in what you had said or how it was said. You may verywell have been working in the same field for many years, or writing about specific subject matter for a long time and you have something to contribute to that field or subject matter and potentially something important to say about it to others. What many writers overlook in their quest to become experts is the need to own their expertise, but make sure they know what they know and know what they don’t know if they want to exude confidence. Trying to fill a lack of expertise with fluff can only lead to the opposite of what was intended. Therefore, for those things you don’t know but need to discuss in your writing, refer to other resources like Scribbly Guru – where Writing is our Passion.

Contact us for a consultation today at maria@scribblyguru.com.