Writing – not as scary as you think!
For persons who are not accustomed to writing anything more than a grocery list or signing their kid’s report card, content creation for blogs, articles, reviews and especially for their websites can seem a gargantuan task.
Words tend to scare some people when it has to be structured and make sense to anyone other than themselves. Writing for public consumption, takes on a whole new meaning vs expressing your thoughts in a personal journal or writing as a hobby. For others, putting their ideas into words can be a challenge as their thoughts come faster than their fingers can type.
Then there’s the issue of structure – writing with a beginning, a middle and an end. Without these elements, the final product can truly appear sub standard, particularly for persons new to writing content of any kind! Additionally, for those writing content for a website in particular, there’s the added components that your content is also expected to attract a target audience, increase traffic and all the other good stuff i.e. improve SEO. No pressure!
Tools to give your writing a boost
However, as long as there are words and tools that can help, there is hope! I’ve put together below a short list of blogger resources for blogging newbies and not-so-new newbies who might still be struggling with writing content:
1. https://www.theblogstarter.com/ – How to start a blog in 2021 – 6 step free guide to creating a blog in as little as 20 minutes
2. https://www.grammarly.com/ – Write the perfect blog – Grammarly instant writing assistant (an affiliate favourite) – free and paid options available.
3. https://docs.google.com/document/u/0/ – Organise and present information in an organised way – includes quotes, images, dictionary and research options.
4. https://www.quora.com/ – Question and answer community – a platform to ask questions and connect with people who contribute unique insights and quality answers that can enhance your blog.
5. https://www.hubspot.com/blog – topic-generator – Blog ideas generator – your title or headline can make your article invisible.
6. https://hemingwayapp.com/ – Makes your writing bold and clear – identifies errors, shortens or splits lengthy sentences.
Disclaimer: Using these tools doesn’t mean you still don’t have to write content. At the end of the day practice, practice, practice makes ‘almost’ perfect!
If you’re a content writer, particularly if you’re writing for social media marketing, it is important to remember to keep your words succinct and to the point. Above all, the use of graphics and/or videos in social media is must! Your written content will introduce or describe your product or service or detail a special offer for your brand, but your visual or graphic is what captures the attention of your target audience. Social media platforms like Instagram, Pinterest and TikTok were developed for video and photo content, while Facebook provides a mix. A myriad of useful graphic tools are also available online. Some of these include:
1. https://www.canva.com/ – collaborate and create amazing graphic designs for free.
2. https://www.pexels.com/ – free stock photos and videos.
3. https://pixabay.com/ – owned by Canva, Pixabay.com is a website for sharing photos, illustrations, vector graphics, film footage and music.
4. https://unsplash.com/ – beautiful, free, usable images that range from nature to fashion.
Let me know your experience with using any of these tools or can recommend any that aren’t mentioned here. We’re all in this to learn and improve.